I have experimented a lot with YouTube and social media over the years.
Clear, concise, short, helpful videos do very well for specific demographics such as apple users.
This video is a simple help video for apple users, which is nearly a million views, taking less than a few minutes to make.
See how all the typical conventions are left out and how viewers greatly appreciate the video’s direct approach in the comments.
Another viral video I produced
That has over 10 million views.